Hello
I am a creative and user experience director, designer, strategist, manager in New York.
For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results.
20+
years OF EXPERIENCE
100+
BRAND partners
125+
PROJECTS DELIVERED
32M
REVENUE MANAGED
For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results.
20+
years OF EXPERIENCE
100+
BRAND partners
125+
PROJECTS DELIVERED
32M
REVENUE MANAGED
what i do
I help brands transform big ideas into engaging experiences that return amazing results.
Leadership, direction, strategy, concept and content development, and execution:
- Connected campaigns
- Branding and identity
- Web and app design
- Product and package design
- Social and influencer
- Print and collateral
- OOH and events
- B2C, B2B
Leadership, direction, research, analysis, strategy, design, and development oversight:
- E-commerce website and apps
- Web Applications and dashboards
- Marketing and informational websites
- Landing pages
- Mobile applications
- Complex integrations
- Creative and design strategy
- Market and consumer research
- Competitive/comparative analyses
- Focus groups and live interviews
- Usability studies and user surveys
Leadership, organization, and creative workflow management, ensuring efficient, effective projects and profitable creative services.
- P/L Management
- Account and project management
- Team management
- Resource management
- Workflow optimization
- Quality control and continual improvement
- Metrics and reporting
- Adept at managing larger technical projects
Consulting services including but not limited to operational planning, advising and guidance; strategies and recommendations for branding, campaigns, and product launch.
Automotive — Biotech — CPG — Continuing Ed — E-commerce — E-Learning — Energy — Finance —
Gaming — Healthcare — Higher Ed — Hospitality — Insurance — Luxury — Manufacturing — Media —
Medical — Membership — Non-Profit — Nutrition — Pharma — Publishing — Retail — Supplements —
Technology — Transportation — Unions — Utilities — Women's Health — Automotive — Biotech — CPG —
brand partners
