A legendary brand re-envisioned for US markets.

Rado is a globally recognized Swatch Group watch brand, famous for its innovative design and use of revolutionary materials to create some of the world’s most durable watches. From its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. Rado's presence in the US has always been sizeable. However, with increasing competition, changes in the watch marketplace introduced by smartwatches, and a more casual personal US style, Rado determined that their global marketing strategy needed a US perspective. To solve this problem, Rado requested a digital strategy coupled with creative direction and campaign development.