90s
about me
My journey began in the 1990s, fresh out of The Art Institutes with a "Best-in-Portfolio" distinction. I cut my teeth as a Designer and Art Director in Nebraska, mentored by a former Creative Director from Bozell. My early work spanned everything from launching Healthy Choice and growing Orville Redenbacher product lines for ConAgra to designing multi-platinum music covers for artists like Mannheim Steamroller, John Denver, and Mike Post (the composer best known for television theme music for shows like Law & Order; LA Law, Silk Stalkings....) In the mid-90s, the digital revolution called while I was working for a B2B agency in New York City (now known as SteinAIS). There, I wore the hats of both "Digital" Art and Design Director, launching their Digital Advertising Department and tackling everything from digital strategy and multichannel ad campaigns to websites and multimedia sales presentations, proudly serving on the teams that shaped the first online presences for brands like Cars.com Better Homes & Gardens, Sporting News, Scholastic Corporation, Blackboard.com, and MarketXT (the first extended hours trading platform, which became a foundational piece of the Etrade platform). I also played a part in the very first website for The New York Times.
My journey began in the 1990s, fresh out of The Art Institutes with a "Best-in-Portfolio" distinction. I cut my teeth as a Designer and Art Director in Nebraska, mentored by a former Creative Director from Bozell. My early work spanned everything from launching Healthy Choice and growing Orville Redenbacher product lines for ConAgra to designing multi-platinum music covers for artists like Mannheim Steamroller 
, John Denver, and Mike Post (the composer best known for television theme music for shows like Law & Order; LA Law, Silk Stalkings....) In the mid-90s, the digital revolution called while I was working for a B2B agency in New York City (now known as SteinAIS). There, I wore the hats of both "Digital" Art and Design Director, launching their Digital Advertising Department and tackling everything from digital strategy and multichannel ad campaigns to websites and multimedia sales presentations, proudly serving on the teams that shaped the first online presences for brands like Cars.com Better Homes & Gardens, Sporting News, Scholastic Corporation, Blackboard.com, and MarketXT (the first extended hours trading platform, which became a foundational piece of the Etrade platform). I also played a part in the very first website for The New York Times.
about me
00s
The 2000s saw me flourish as a Creative, Design, and UX Director working for leading martech companies. During that time, I spearheaded connected experiences and websites for major companies like Swatch (building their first one-to-one e-commerce platform and prototyping their initial smartwatch), Toshiba and HP (launching their first international, multisite experiences), Ecolab, H&R Block, Lucent, and CSX Rail (developing their customer self-service platform saving them millions and transforming their business model). I also nurtured several startups during this time, including but not limited to iMotors, rooms-to-go, gifts.com, and style365.
00s
The 2000s saw me flourish as a Creative, Design, and UX Director working for leading martech companies. During that time, I spearheaded connected experiences and websites for major companies like Swatch (building their first one-to-one e-commerce platform and prototyping their initial smartwatch), Toshiba and HP (launching their first international, multisite experiences), Ecolab, H&R Block, Lucent, and CSX Rail (developing their customer self-service platform saving them millions and transforming their business model). I also nurtured several startups during this time, including but not limited to iMotors, rooms-to-go, gifts.com, and style365.
10s
Continuing the momentum into the 2010s, I guided and led the strategy, design, development, and launch of connected experiences (including email/social) and websites for clients like Wolters Kluwer, Dole, the National Education Association, Philips Conoco, Honda/Acura, NW Natural, Skyworks, DMC Global, and UMass Global. The diversity of projects kept things exciting, spanning industries from education and healthcare to energy and real estate.
10s
Continuing the momentum into the 2010s, I guided and led the strategy, design, development, and launch of connected experiences (including email/social) and websites for clients like Wolters Kluwer, Dole, the National Education Association, Philips Conoco, Honda/Acura, NW Natural, Skyworks, DMC Global, and UMass Global. The diversity of projects kept things exciting, spanning industries from education and healthcare to energy and real estate.
20s
The 2020s brought a new challenge - Bonafide Health. I joined as Creative and Design Director, guiding their journey from launch to a successful acquisition. Over five years, we crafted a comprehensive brand experience – across digital and print, B2C and B2B – to empower their mission: revolutionizing women's health through non-hormonal solutions. Witnessing their growth from zero to $70 million in annual revenue, helping over 660,000 women, and culminating in a $425 million acquisition was a truly rewarding experience. Throughout my career, I've embraced the evolution of design, constantly seeking new ways to connect users with brands through impactful experiences. The journey continues, and I'm excited to see what the future holds!
about me
20s
The 2020s brought a new challenge - Bonafide Health. I joined as Creative and Design Director, guiding their journey from launch to a successful acquisition. Over five years, we crafted a comprehensive brand experience – across digital and print, B2C and B2B – to empower their mission: revolutionizing women's health through non-hormonal solutions. Witnessing their growth from zero to $70 million in annual revenue, helping over 660,000 women, and culminating in a $425 million acquisition was a truly rewarding experience. Throughout my career, I've embraced the evolution of design, constantly seeking new ways to connect users with brands through impactful experiences. The journey continues, and I'm excited to see what the future holds!
about me