Disrupting the menopause status quo with naturally-derived, hormone-free remedies.
Five years ago, Bonafide Health embarked on a mission to revolutionize women's healthcare by offering non-hormonal, scientifically validated remedies for a variety of everyday symptoms. Five years, $70 million in annual revenue, and over 660,000 helped women later; their journey took an exciting turn with the $425 million acquisition by Pharmavite. I am proud to have joined them on this journey with a full spectrum of creative services. From launch to acquisition, my contributions included but were not limited to creative direction, strategy, concepting, design, and development of a wide range of digital and print assets for both consumers (B2C) and healthcare providers (B2B). Here are a few examples showcasing the impact of my contributions.
Artifacts
Strategy & Campaigns
Strategy/Guide
Intro Email
Supporting Email
Final Hours Email
Shared Local Media, Direct Mail
Shared Local Media, Direct Mail
Main Promotional Post
Supporting Carousel
A branded identifier was designed for Bonafide's exclusive ("Insider") customers.
A branded identifier was designed for the Bonafide's exclusive ("Insider") customers.
Insider Welcome Email
Insider Midpoint Email
Insider Final Email
Insider In-Email Upsell
Insider MMS A
Insider MMS B
Intro Email
Final Hours Email
Intro Email
Final Hours Email
Organic Social Intro Post
Follow-Up Carousel
Follow-Up Carousel
Follow-Up Carousel
Follow-Up Carousel
Bonus Week Web Hero
User Experience Strategy & Design
Package Design
Ristela® Stick Pack, Pink Passion Citrus and Cool Limeade Flavors
Collaterol
The magazine's word mark (identity) was intentionally designed to stand apart from the Master brand Bonafide® logo while retaining a level of brand and visual cohesion. The identity at right leverages the base font used in the design of the Bonafide logo, supporting the overall branding goals.
desktop
All Work
Nice to Meet You.
Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b
Currently working with AccessHope to democratize cancer support using AI
Open to projects, partnerships, consulting and other unique opportunities
Nice to Meet You.
Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b
Currently working with AccessHope to democratize cancer support using AI
Open to projects, partnerships, consulting and other unique opportunities
Nice to Meet You.
I help big-idea brands transform their visions into engaging creative experiences that return amazing results.
For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results. For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results.