Modernizing international shipping with self-service tools and real-time tracking.

For over 56 years, Carmichael International Service has been a trusted partner, navigating the complexities of international trade for customers like Disney, H&M, Trader Joe's, Home Depot, and many other notable companies. More than a standard customs brokerage and freight forwarder, Carmichael offers personalized service and cutting-edge technology to ensure a smooth and efficient flow of goods and information for its business partners. In 2019, Carmichael embarked on a multi-year initiative to reimagine and redesign their customer experience. They envisioned a powerful, flexible tracking web portal that would empower customers with self-service capabilities and real-time visibility into their shipments. The updated portal includes a customizable dashboard, detailed shipment tracking, internal messaging, robust reporting, and enhanced MFA security, putting customers in control like never before.

Info & artifacts

Headline

  • UX research
  • Brand strategy
  • Positioning
  • Product design
  • Management

Headline

  • User experience
  • User interface
  • Development
  • Illustration
  • Motion & Video
desktop

SoM

BonusWeek

Insder

Ristela Drink Mix Packaging

Creative Strategy & Design TEST LINK

Catalog3

All Work


More work

Nice to Meet You.

Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b

Currently working with AccessHope to democratize cancer support using AI

Open to projects, partnerships, consulting and other unique opportunities

Nice to Meet You.

Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b

Currently working with AccessHope to democratize cancer support using AI

Open to projects, partnerships, consulting and other unique opportunities

Nice to Meet You.
I help big-idea brands transform their visions into engaging creative experiences that return amazing results.

For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results. For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results.

Read LessRead More

What I do


Creative, Design, UX Direction


Creative, UX Strategy


Consumer, Market, User Research/Analysis


Creative Management/Operations


Consulting, Advisory Services



Creative, Product +Design Leader / 25+ Yrs