A legendary brand re-envisioned for US markets.
Rado is a globally recognized Swatch Group watch brand, famous for its innovative design and use of revolutionary materials to create some of the world’s most durable watches. From its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. Rado's presence in the US has always been sizeable. However, with increasing competition, changes in the watch marketplace introduced by smartwatches, and a more casual personal US style, Rado determined that their global marketing strategy needed a US perspective. To solve this problem, Rado requested a digital strategy coupled with creative direction and campaign development.
Info & artifacts
Headline
- UX research
- Brand strategy
- Positioning
- Product design
- Management
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- User experience
- User interface
- Development
- Illustration
- Motion & Video
desktop
All Work
Nice to Meet You.
Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b
Currently working with AccessHope to democratize cancer support using AI
Open to projects, partnerships, consulting and other unique opportunities
Nice to Meet You.
Teaming up with companies that build and deliver one-of-a-kind products and services, b2c, dtc, and b2b
Currently working with AccessHope to democratize cancer support using AI
Open to projects, partnerships, consulting and other unique opportunities
Nice to Meet You.
I help big-idea brands transform their visions into engaging creative experiences that return amazing results.
For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results. For more than 20 years, I've been a bridge between vision and reality, fueling diverse teams to deliver impactful programs, projects, and campaigns for multiple brands across multiple industries. My expertise spans creative, UX, advertising, marketing, technology, management, and operations, allowing me to see the big picture, solve unseen problems, and ensure smooth operations. As a hands-on leader with an unwavering work ethic, I've guided 100+ brands through creative journeys, crafting elegant creative and performance-driven experiences that have consistently boosted engagement and delivered measurable results.