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In 2018, Bonafide Health embarked on a mission to revolutionize women's healthcare by offering non-hormonal, scientifically validated remedies for a variety of everyday symptoms. Five years, $70 million in annual revenue, and over 660,000 helped women later; their journey took an exciting turn with the $425 million acquisition by Pharmavite.
I am proud to have joined them on this journey with a full spectrum of creative services. From launch to acquisition, my contributions included but were not limited to creative direction, strategy, concepting, design, and development of a wide range of digital and print assets for both consumers (B2C) and healthcare providers (B2B). Here are a few examples showcasing the impact of my contributions.
5
years of services
6
Product Launches
12
Annual campaigns
750+
creative assets
$70m
Im sales, year 5
$425m
Acquisition Price
background
In 2018, Bonafide Health embarked on a mission to revolutionize women's healthcare by offering non-hormonal, scientifically validated remedies for a variety of everyday symptoms. Five years, $70 million in annual revenue, and over 660,000 helped women later; their journey took an exciting turn with the $425 million acquisition by Pharmavite.
I am proud to have joined them on this journey with a full spectrum of creative services. From launch to acquisition, my contributions included but were not limited to creative direction, strategy, concepting, design, and development of a wide range of digital and print assets for both consumers (B2C) and healthcare providers (B2B). Here are a few examples showcasing the impact of my contributions.
5
years of services
6
Product Launches
12
Annual campaigns
750+
creative assets
$70m
Im sales, year 5
$425m
Acquisition Price
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
creative strategy and connected campaigns
Bonafide relies heavily upon monthly connected campaigns to acquire, retain, and grow sales and customer relationships. Campaigns feature a mix of promotional strategies, including product discounts, upsell/cross-sell, reward offerings, seasonal promotions, sweepstakes, and informative content. Each campaign is delivered with a campaign strategy/guide to ensure smooth execution by both internal and external teams, including vendors. See below for an example.
Summer Promotion Campaign
additional campaigns
creative strategy and connected campaigns
Bonafide relies heavily upon monthly connected campaigns to acquire, retain, and grow sales and customer relationships. Campaigns feature a mix of promotional strategies, including product discounts, upsell/cross-sell, reward offerings, seasonal promotions, sweepstakes, and informative content. Each campaign is delivered with a campaign strategy/guide to ensure smooth execution by both internal and external teams, including vendors. See below for an example.
Summer Promotion Campaign
Additional Campaigns
user experience strategy and design
State of Menopause, Annual Report
As part of its mission to provide women with credible, data-backed information and solutions, Bonafide pioneered the State of Menopause survey in 2021, seeking to illuminate the realities and challenges of the menopause life stage. Now in its third year, the survey continues to spark meaningful conversations and drive positive change. The survey and results have been recognized yearly in notable publications such as Forbes.
user experience strategy and design
State of Menopause, Annual Report
As part of its mission to provide women with credible, data-backed information and solutions, Bonafide pioneered the State of Menopause survey in 2021, seeking to illuminate the realities and challenges of the menopause life stage. Now in its third year, the survey continues to spark meaningful conversations and drive positive change. The survey and results have been recognized yearly in notable publications such as Forbes.
Visual, Identity, and Package Design
Over the course of five years, numerous creative assets have been designed including brochures, postcards, packaging, magazines, ebooks, presentations, icons/logos, and all forms of digital. A few examples can be seen here:
Welcome Post Cards (in shipment)
Display Ads
Ristela® Stick Pack Design
In response to consumer requests, newly-introduced competitive products, and a growing demand for natural female sexual enhancement solutions, Bonafide developed, and will soon launch, a stick pack variation of Ristela®. This project included product naming, content and copy development, package design, and production.
Stronger by Nature™ Magazine
The Stronger by Nature magazine was designed for placement in doctor's office waiting rooms. Filled with relevant content and a direct link to Bonafide educational resources, the magazine aimed to support and build trust with women going through menopause while driving traffic to the website.
Collateral, Identity, and Package Design
Over the course of five years, numerous creative assets have been designed including brochures, postcards, packaging, magazines, ebooks, presentations, icons/logos, and all forms of digital. A few examples can be seen here:
Welcome Post Cards (In shipment)
Display Ads
Ristela® Stick Pack Design
In response to consumer requests, newly-introduced competitive products, and a growing demand for natural female sexual enhancement solutions, Bonafide developed, and will soon launch, a stick pack variation of Ristela®. This project included product naming, content and copy development, package design, and production.
Stronger by Nature™ Magazine
The Stronger by Nature magazine was designed for placement in doctor's office waiting rooms. Filled with relevant content and a direct link to Bonafide educational resources, the magazine aimed to support and build trust with women going through menopause while driving traffic to the website.