background
Nutrition21® is a leader in developing and marketing science-backed ingredients for dietary supplements, functional foods, and beverages. Their impressive portfolio features Nitrosigine (workout fuel), Velositol (muscle growth), Chromax (weight management), Lustriva (beauty), nooLVL (focus), and the award-winning Zinmax (energy). Their strategic approach of targeting specific markets with quality products ensured consistent revenue and profitability, making them a highly attractive prospect for investors and the eventual acquisition by Everwell Health. The accompanying website was designed and developed to seamlessly reflect their branded image, aligning perfectly with the quality of their products. This invaluable asset was crucial in elevating their brand and maximizing potential acquisition value.
work details
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Regular planning workshops were conducted to assess, validate, and prioritize features—considering complexity, customer impact, and business alignment. The process output (excerpt below) informed the design, development, and release sequence, culminating in a clear roadmap, optimized resource allocation, and precise cost projections.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
A detailed application style guide was created to maintain a consistent brand voice, user experience, and development process. The guide (excerpt below) offers a set of unified design, formatting, and writing instructions and serves as a central reference point for creating and maintaining the site, ensuring consistency and brand alignment.
Product Design
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Product Design
desktop
desktop
mobile
mobile