background
Wolters Kluwer Audio Digest is a premier CME (continuing medical education) solution that curates and distributes a robust library of audio lectures, teachings, and medical accreditation via cloud and app-based tools. For over 70 years, Audio Digest has been trusted by medical professionals to stay up-to-date and accredited in their medical fields. From 2019-2021, AudioDigest sought to untangle the website buyer and accreditation journeys, which were outdated, broken, and causing lost conversions of continuing education subscriptions for their busy professional healthcare customers. To solve this problem, they decided to update and simplify their accreditation and e-commerce experiences to ease shopping, buying, listening, and test-taking, with a key focus on their Mobile App experience.
12
month timeline,design to launch
32
Unique screendesigns
750k
project cost,Design to launch
130%
increase in sales,at 9 months
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
Product Design
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Product Design
login, intro tutorial
login, intro tutorial
library, search, add to playlist
library, search, add to playlist
create playlist group
create playlist group
CME COURSE FLOW
CME COURSE FLOW
account, credit tracker, transcript
account, credit tracker, transcript
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
go to neamb.com ⇢
★★★★★
“EXCELLENT! I’m going to upgrade so I can do my Board exam through the app!”
- drbhasinMD