background
Holland Residential creates and manages exquisitely designed residential living spaces that enhance quality of life and help residents maintain active, connected, and balanced lives. Their communities can be found in some of the hottest markets in the U.S. including Scottsdale, Los Angeles, San Diego, San Francisco, Oakland, Denver, Portland, Seattle, and many more. With over 65 different websites to manage, Holland needed a new approach to build and manage beautiful, functional, and consistent websites that adhere to brand standards. The result of our engagement: a beautifully designed and deployed templatized website system that provides marketers and property managers with better control over their digital presence across websites. The system is also mobile-friendly, and allows for campaign management, personalization, and A/B testing.
work details
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Regular planning workshops were conducted to assess, validate, and prioritize features—considering complexity, customer impact, and business alignment. The process output (excerpt below) informed the design, development, and release sequence, culminating in a clear roadmap, optimized resource allocation, and precise cost projections.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Product Design
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Product Design
desktop
desktop
mobile
mobile