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For over 56 years, Carmichael International Service has been a trusted partner, navigating the complexities of international trade for customers like Disney, H&M, Trader Joe's, Home Depot, and many other notable companies. More than a standard customs brokerage and freight forwarder, Carmichael offers personalized service and cutting-edge technology to ensure a smooth and efficient flow of goods and information for its business partners. In 2019, Carmichael embarked on a multi-year initiative to reimagine and redesign their customer experience. They envisioned a powerful, flexible tracking web portal that would empower customers with self-service capabilities and real-time visibility into their shipments. The updated portal includes a customizable dashboard, detailed shipment tracking, internal messaging, robust reporting, and enhanced MFA security, putting customers in control like never before.
work details
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Regular planning workshops were conducted to assess, validate, and prioritize features—considering complexity, customer impact, and business alignment. The process output (excerpt below) informed the design, development, and release sequence, culminating in a clear roadmap, optimized resource allocation, and precise cost projections.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
A detailed application style guide was created to maintain a consistent brand voice, user experience, and development process. The guide (excerpt below) offers a set of unified design, formatting, and writing instructions and serves as a central reference point for creating and maintaining the site, ensuring consistency and brand alignment.
Product Design
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Regular planning workshops were conducted to assess, validate, and prioritize features—considering complexity, customer impact, and business alignment. The process output (excerpt below) informed the design, development, and release sequence, culminating in a clear roadmap, optimized resource allocation, and precise cost projections.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
A detailed application style guide was created to maintain a consistent brand voice, user experience, and development process. The guide (excerpt below) offers a set of unified design, formatting, and writing instructions and serves as a central reference point for creating and maintaining the site, ensuring consistency and brand alignment.
Product Design
desktop
desktop
mobile
mobile