background
For 50 years, NEA's Member Benefits has been the trusted partner of over 3 million educators, offering solutions that lighten their load and magnify their impact. From financial security to everyday savings, the NEA's buying power ensures educators can focus on what matters most: nurturing and inspiring the next generation.
In 2021, NEA and Rakuten forged a game-changing partnership to empower educators with unparalleled savings. Fueled by in-depth research, competitive insights, and direct member input, they co-created the NEA Discount Marketplace, a groundbreaking platform launched in 2022. This innovative collaboration transformed how educators shop, delivering significant savings and a seamless, connected, and elegant user experience.
work details
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
To optimize member value and address key concerns, we began with a comprehensive plan and roadmap for the project. The member-driven approach incorporates insights from market research, consumer studies, and direct member feedback to inform priorities and spending decisions.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Product Design
Work product sampling
Please note, the subset of work provided below is intended to provide a view into the full approach, process and strategy. It is not intended to represent the full set of work conducted for the project. Full documentation and work product is available upon request.
Finding the right members to interview was an important aspect of the learning process. The excerpt here provides a view of the process.
Product Design
desktop
desktop
mobile
mobile